We are in the process of migrating our sites from MS Frontpage (uggggghhh) to Joomla 1.7. Many of these sites run Google Adsense.
We found a powerful, easy to use, module called J - Google AdSense. It makes adding google adsense code to your site extremely easy.
HOWEVER - I noticed that there is a field in the setup called Pub-ID. If you mouse over that, the message is that without a publisher ID, the module will run in the "Demo Mode". In other words, if you don't put your publisher ID in the field, then you will never earn any money from the adsense ads.
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